Lub ntiaj teb kev lag luam ecommerce tau maj mam hloov mus rau dropshipping, nrog 23% ntawm kev muag khoom online, lossis US $ 85 billion ib xyoos, ua tiav los ntawm cov qauv dropshipping. Nws tsis tshua muaj kev cuam tshuam rau kev nkag, cov khoom lag luam yooj yooj yim nrog kev nqis peev tsawg, thiab kev ua kom muaj peev xwm nyiam ntau tus neeg ua lag luam uas xav tau. Tab sis nrog cov txiaj ntsig no kuj tuaj yeem sib tw nruj.
Tsab ntawv xov xwm no yuav pab cov neeg tshiab rau dropshipping ua tiav los ntawm kev saib cov kev ua yuam kev ntau dhau los zam thiab tshawb nrhiav cov tswv yim tseem ceeb los kov yeej lawv.
Lub evolution ntawm dropshipping
Ntseeg nws los tsis yog, dropshipping tau siv los ua tus qauv ua lag luam ntev ua ntej hauv internet tau dhau los ua qauv. Nws tau dhau los ntawm keeb kwm ntawm peb theem:
Hauv 60-70s: Dropshipping tau tsim nrog rau cov ntawv xaj xa ntawv. Cov tuam txhab xws li JC Penny tau ua tiav qhov kev txiav txim zoo ib yam li niaj hnub no 'Fulfilled By Amazon' (FBA) los ntawm kev khaws cov khoom muag loj thiab xa khoom los ntawm kev xa ntawv xaj.
Thaum lub sijhawm xyoo 90s, kev lag luam e-lag luam tau tshwm sim los teb rau cov neeg siv khoom sov so hauv internet khw, qee zaum tsis ntseeg, tab sis nrog kev loj hlob tsis tu ncua.
2000s: lub sij hawm booming dropshipping tau pib, uas yog vim li cas Amazon thiab ebay lub lag luam tsim qauv tshiab uas cov tib neeg tsis tas yuav tsim lawv tus kheej lub khw, tab sis hloov, tsuas yog tso rau hauv cov platforms no thiab cia lawv ua hauj lwm tawm, xws li kev lag luam thiab ua kom tiav.
Puas yog dropshipping tseem tsim nyog?
Kev xa khoom poob yog ib qho ntawm cov qauv kev lag luam tshaj plaws hauv 20 xyoo dhau los thiab tseem muaj peev xwm ua tau zoo. Hais txog kev muaj txiaj ntsig, txawm tias muaj kev sib tw hauv qhov chaw no, cov neeg xa khoom lag luam yog qhov nruab nrab, 50% tau txais txiaj ntsig ntau dua li cov khw muag khoom ib txwm muaj, thaum cov tuam txhab koom nrog hauv kev xa khoom yog kwv yees li 18% tau txais txiaj ntsig ntau dua li cov uas tsis ua.
Yuav ua li cas sib tw dropshipping?
Dropshipping tuaj yeem yog tus qauv kev lag luam sib tw, vim nws yooj yim heev thiab pheej yig los teeb tsa lub khw hauv online thiab pib muag khoom yam tsis tas yuav lis cov khoom muag lossis xa koj tus kheej. Nrog rau kev txwv tsis pub nkag mus, muaj ntau tus neeg thiab cov lag luam uas tseem tab tom nrhiav dropshipping raws li lub sijhawm ua lag luam.
Tsis tas li ntawd, ntau tus dropshippers cia siab rau tib yam khoom nrov los ntawm cov neeg muag khoom sib txawv, uas tuaj yeem ua rau saturation hauv qee qhov niches thiab kev sib tw hnyav rau cov neeg siv khoom. Tsis tas li ntawd, muaj ntau lub khw hauv online thiab cov platforms, xws li Amazon thiab eBay, qhov twg cov neeg xa khoom tuaj yeem muag lawv cov khoom, ua rau nws nyuaj rau sawv tawm thiab sib tw ntawm tus nqi thiab zoo.
Uas tau hais tias, dropshipping tseem tuaj yeem ua tau zoo thiab muaj txiaj ntsig kev lag luam nrog lub tswv yim zoo, xaiv cov khoom lag luam, thiab kev ua lag luam. Nws yog ib qho tseem ceeb rau dropshippers mus nrhiav cov khoom tshwj xeeb thiab cov neeg muag khoom, tsim kom muaj lub npe muaj zog, thiab tsom mus rau kev muab kev pabcuam tshwj xeeb rau cov neeg siv khoom kom sib txawv lawv tus kheej hauv kev lag luam.
Feem ntau pitfalls ntawm dropshipping
Cov kev sib tw thiab qhov tsis zoo uas tshwm sim los ntawm tus qauv kev sib tw heev yuav tsum tau nkag siab txog cov txheej txheem ntawm kev tsim cov tswv yim thiab ua kom muaj kev vam meej mus ntev. Cov kev sib tw no suav nrog:
Nyias profit margins:Raws li tau hais, dropshipping tuaj yeem muaj txiaj ntsig zoo, tab sis tsuas yog yog tias koj sib tw hauv kev lag luam tawm tswv yim thiab teeb tsa koj tus nqi raug.
Kev tswj kom zoo tuaj yeem nyuaj:Txij li cov tswv lag luam ua tiav lawv cov xaj ncaj qha los ntawm cov neeg xa khoom, nws yuav ua rau tsis muaj kev tswj hwm zoo. Qhov no yog tej zaum qhov teeb meem tseem ceeb tshaj plaws ntawm dropshipping.
Cov neeg siv khoom txaus siab tuaj yeem nyuaj rau kev tswj hwm:Vim tias cov tswv tsis pom cov khoom xa mus rau cov neeg siv khoom, kev teb rau cov neeg siv khoom txhawj xeeb tuaj yeem siv sijhawm ntev dua li qhov xav tau, uas tuaj yeem tsav cov neeg siv khoom mus.
Cov tswv yim kom sawv tawm
Cov tswv yim dab tsi yuav tsum muaj cov tswv lag luam dropshipping muab tso rau hauv qhov chaw kom txo tau qhov txaus ntshai thiab sawv tawm tsam kev sib tw hnyav li no?
Cov lus teb yog nyob rau hauv kev nkag mus rau hauv kev ua lag luam uas tsis tshua muaj neeg coob, thiab tsim kom muaj kev lag luam sib txawv kom tso cai rau koj kom muaj lub koob npe nrov thiab cov khoom lag luam uas tsis muaj leej twg tuaj yeem luam tawm. Txhawm rau ua qhov no, xav txog cov tswv yim hauv qab no:
Paub koj lub lag luam thiab niche
Txawm hais tias koj muaj cov khoom lag luam uas twb muaj lawm lossis tab tom tsim cov khoom tshiab, kev paub txog kev lag luam uas koj tab tom nkag mus yog qhov tseem ceeb heev. Feem ntau qhov kev vam meej dropshipping yog nyob rau hauv ntu lwm lub khw muag khoom feem ntau tau saib xyuas. Qhov no yuav cia koj nkag mus rau hauv kev ua lag luam nrog kev sib tw tsawg dua.
Tab sis qhov twg koj tuaj yeem nrhiav cov ntaub ntawv ua lag luam?
Txoj kev yooj yim tshaj plaws yog tshawb nrhiav cov kev tshawb fawb uas twb muaj lawm. Siv lub tsev décor ua piv txwv, tsuas yog google "kev tshawb fawb kev lag luam hauv tsev", ntau cov ntawv tshaj tawm kev lag luam muaj thiab npaj tau los tshawb nrhiav.
Yog tias koj ua qhov kev tshawb fawb no ntawm koj tus kheej, feem ntau siv 4Ps tuaj yeem yog lub hauv paus zoo los pib koj qhov kev tshawb fawb. 4Ps sawv cev rau kev lag luam plaub yam tseem ceeb: khoom, nqi, qhov chaw thiab kev nce qib. Kuv ntxiv ib qho ntxiv P hauv kuv tus kheej kev tshawb fawb: neeg. Cov 5Ps no suav nrog txhua yam uas cuam tshuam rau kev ua tiav ntawm koj txoj kev lag luam, thiab nco ntsoov, thaum cov xwm txheej no ua haujlwm sib raug zoo ua ke, txhua tus ntawm lawv yog qhov tseem ceeb sib npaug.
Ua kom muaj zog tsav lub npe muaj zog thiab tus kheej
Thaum koj txiav txim siab txog kev ua lag luam thiab niche, tsim cov lus thiab xaiv cov khoom nyob ib ncig ntawm cov neeg siv khoom xav tau hauv kev ua lag luam ntawd. Hauv lwm lo lus, coj koj tus kheej tus kheej mus rau hauv kev ua lag luam.
Qhov no xav kom koj ua raws li tus nqi ntawm lub khw muag khoom. Tus nqi yuav tsum yog ib yam dab tsi uas koj xav kom cov neeg siv khoom paub koj rau. Piv txwv li, lub tuam txhab tshuaj ntsuab muaj txiaj ntsig tuaj yeem yog "kev paub txog cov txiaj ntsig tseem ceeb ntawm cov tshuaj holistic", lossis lub tuam txhab cov cuab yeej kev kawm muaj txiaj ntsig tuaj yeem yog "ua lag luam hauv kev muab kev kawm zoo".
Ntau lub lag luam dropshipping ua tsis tiav vim tsis muaj kev tsom xam, raws li cov ntsiab lus nthuav dav yam tsis muaj kev tsom mus rau kev tawm tsam nrog cov neeg tuaj saib. Thiab dhau sij hawm qhov no tuaj yeem ua rau cov npoo npoo npoo yog tib txoj hauv kev kom muaj sia nyob.
Kev dag ntxiv thiab kev txhawj xeeb txog kev ua tau zoo tau coj cov neeg siv khoom mus rau cov vev xaib uas cov ntsiab lus thiab cov khoom nqa cov lus muaj zog ntawm qee qhov txiaj ntsig. Qhov no txhais tau hais tias cov khw muag khoom tawm tshiab muaj feem ntau dua ntawm kev ua lag luam los ntawm cov ntsiab lus tshwj xeeb.
Koj yuav xav li cas koj tuaj yeem tsim kom muaj lub npe muaj zog thiab tus kheej?
Raws li tau hais los saum toj no, muaj lub hom phiaj uas tau lees paub los ntawm koj qhov kev tshawb fawb kev lag luam yog thawj kauj ruam. Thaum koj txiav txim siab ntawm daim teb, txuas ntxiv mus hais ob peb kauj ruam tom ntej.
Txheeb xyuas koj lub hom phiaj lub hom phiaj
Txiav txim siab koj lub hom phiaj cov neeg tuaj saib thiab cov neeg
Tsim ib txoj kev npaj ua lag luam los hais txog cov neeg tuaj saib thiab cov neeg
Tsim ib zaj dab neeg muaj zog txog koj pib li cas thiab koj txawv li cas
Ua tib zoo nyob rau hauv txhua qhov chaw los txhawb cov hom npe no nrog rau cov logos, cov khoom lag luam (ob lub vev xaib thiab kev tshaj xov xwm), cov neeg siv khoom thiab lwm yam.
Qhov kawg tab sis tsis kawg, ua neej nyob thiab ua pa koj tus kheej. Tsis txhob cuam tshuam thiab ua raws li koj cov khoom muaj nqis
Kho koj cov kev pabcuam rau cov neeg siv khoom rau koj hom thiab cov txiaj ntsig
Hauv cov qauv kev lag luam dropshipping, cov neeg muag khoom ua lub luag haujlwm tseem ceeb hauv kev pab koj tsim koj tus nqi lag luam thiab tswj koj qhov kev ntseeg siab. Ua cov kauj ruam no los ua qhov kev mob siab rau hauv kev nrhiav cov neeg muab khoom zoo tshaj plaws:
Ua kev tshawb fawb ntawm cov neeg muag khoom: sib piv ntau tus neeg muag khoom hauv tus nqi, nqe lus xa khoom, teb lub sijhawm thiab cov cai xa rov qab.
Ntsuam xyuas lawv cov khoom: yuav cov qauv thiab kuaj qhov zoo thiab xa nrog lub neej tiag tiag unboxing kev paub.
Yuav cov khoom los ntawm koj tus neeg muag khoom sib tw los sib piv.
Saib xyuas txoj cai rov qab los.
Saib xyuas lwm tus neeg yuav khoom cov lus teb.
Thaum koj txheeb xyuas cov neeg muag khoom zoo, txhawb kev sib raug zoo los tsim qhov kev yeej-yeej rau koj thiab koj cov neeg muab khoom. Qhov zoo dua koj txoj kev sib raug zoo nrog cov neeg muag khoom, qhov txaus siab rau koj cov neeg siv khoom yuav ntau dhau.
Thiab nco ntsoov tias cov txheej txheem kev yuav khoom rov qab tau pom tias yog qhov nyuaj tshaj plaws, tab sis tseem ceeb tshaj plaws hauv kev lag luam dropshipping ua tiav. Nws tuaj yeem yog ib qho hustle thiab nyuaj rau tswj. Lub tswv yim tseem ceeb hauv kev xa rov qab yog kev sib txuas lus thiab txo cov neeg siv khoom ntxhov siab. Kev tsim cov neeg siv khoom txaus siab yam tsis tau muab cov khoom ncaj qha thiab tswj cov khoom rov qab tuaj yeem yog qhov nyuaj, tab sis nws yog qhov tseem ceeb thiab ua tau.
86% ntawm cov neeg siv khoom tau tso tseg ntawm lub khw tshwj xeeb tom qab ntsib cov neeg siv khoom tsis zoo. Tsis tas li ntawd, cov neeg siv khoom yog ob zaug uas yuav qhia lawv cov kev pabcuam tsis zoo rau cov neeg siv khoom dua li lawv tham txog cov kev paub zoo. Yog li mus rau mais ntxiv rau cov neeg siv khoom txaus siab tuaj yeem mus ntev!
Qhia rau lawv tias koj mob siab rau lawv cov kev txhawj xeeb. Khaws cov kev sib txuas lus qhib thiab sib txuas lus ncaj ncees thiab sai. Nws yog ib qho tseem ceeb kom muaj peev xwm nyob ntawd rau cov neeg siv khoom dua li daws cov teeb meem tiag tiag. Cov neeg siv khoom yuav zoo siab yog tias lawv tsuas paub tias koj tab tom sim.
Kuj tseem ua ntej ntawm txoj cai rov qab. Nws pab tsim lub siab zoo thiab kev cia siab rau cov neeg siv khoom. Ua tswv yim txog yam koj ua tau. Koj tuaj yeem nqa cov khoom rov qab thiab muag rau lwm tus neeg siv khoom. Koj tuaj yeem ua haujlwm nrog cov neeg muag khoom ntawm cov cai xa rov qab, thiab thaum qhov kev xa rov qab dhau los ua se dhau, nco ntsoov tias cov neeg siv khoom nkag siab txog txoj cai tsis rov qab los.
Contact information: amanda@tjswks.com